Famous Girl YouTubers: The Most Popular Female Creators by Niche

Some of the most-watched channels on YouTube belong to women. From beauty tutorials to gaming streams, famous girl YouTubers have built audiences in the tens of millions across nearly every content category on the platform.

Quick Answer — Famous Girl YouTubers at a Glance

If you want the short version, here it is. These are among the most recognised popular female YouTubers globally, spanning different niches and audience sizes.

Creator Name	Content Niche	Approx. Subscribers	Best Known For
SSSniperwolf	Gaming / Reaction	34M+	Gaming commentary and reaction videos
Liza Koshy	Comedy / Entertainment	17M+	Comedy skits and YouTube Premium series
Lilly Singh	Comedy / Lifestyle	14M+	Satirical videos and late-night TV crossover
NikkieTutorials	Beauty / Makeup	14M+	High-impact makeup transformations
Rosanna Pansino	Cooking / Baking	13M+	Nerdy Nummies baking show
Yuya	Beauty / Fashion	24M+	Spanish-language beauty content
Chloe Ting	Fitness	26M+	Free workout programs and challenges
Emma Chamberlain	Lifestyle / Vlogging	12M+	Relatable editing style, coffee brand
Yoga with Adriene	Fitness / Wellness	12M+	Free beginner-to-advanced yoga videos
Bethany Mota	Lifestyle / Fashion	9M+	Style hauls, anti-bullying advocacy
Pamela Reif	Fitness	10M+	Real-time workout videos
Miranda Sings	Comedy	10M+	Satirical character-based comedy

What Makes a Girl YouTuber "Famous"?

Not every creator with a million subscribers makes this kind of list. "Famous" here means a combination of things — subscriber count, yes, but also cultural recognition, how long they've held an audience, and whether their name travels beyond YouTube itself.

A creator with 2 million highly engaged subscribers in a specific niche can be more influential in that space than someone with 8 million passive followers. That said, for this article, the focus stays on creators who are broadly recognisable — people whose names come up consistently when female YouTubers are discussed, regardless of which corner of the internet you're in.

Channel longevity matters too. Creators who have maintained consistent output over five or more years tend to show up on more lists, get more brand deals, and hold stronger cultural presence than those who peaked briefly. In practice, longevity and subscriber count together are the most reliable markers of genuine platform fame.

Famous Girl YouTubers by Content Category

Beauty and Makeup

Beauty is probably the niche most associated with female YouTube creators, and for good reason. It's where some of the platform's earliest breakout stars built their audiences.

NikkieTutorials (Nikkie de Jager) started making videos as a teenager in the Netherlands. Her 2015 video "The Power of Makeup" went viral globally and essentially redefined how transformation videos were made on the platform.

She has since collaborated with Lady Gaga, Adele, and Ashley Graham on her channel, and holds a role as Global Beauty Advisor for Marc Jacobs Beauty. Approximately 14 million subscribers.

Yuya is a Mexican creator who joined YouTube at 16 after winning a makeup contest. She's one of the largest non-English female YouTubers in the world, with over 24 million subscribers. Her content spans beauty, fashion, and styling — and she has launched her own perfume and cosmetics line off the back of her YouTube presence.

Michelle Phan was one of the first beauty creators to build a serious following on the platform, launching her channel in 2006. She later co-founded the subscription beauty service Ipsy and a women's lifestyle network. Approximately 8.8 million subscribers.

Jackie Aina built her channel around makeup for deeper skin tones, consistently pushing back against the beauty industry's lack of shade inclusivity. She has worked with Sephora, Too Faced, and Anastasia Beverly Hills. Around 3.5 million subscribers.

Huda Kattan is both a YouTuber and the founder of Huda Beauty. Her channel has over 4 million subscribers and primarily covers beauty tips, tutorials, and product launches tied to her brand.

Lifestyle and Vlogging

Emma Chamberlain is one of the more interesting cases on this list. She started in 2018 and within two years had 8 million subscribers. What set her apart wasn't the content itself — it was the editing style. Fast cuts, self-deprecating humour, and a deliberately unpolished feel that made everything feel genuinely unscripted.

According to The New York Times, she was the funniest person on YouTube. She has since launched a coffee brand and cut back significantly on posting frequency. Around 12 million subscribers.

Jenn Im started with a fashion channel called ClothesEncounters in 2010. Her content has evolved to include Korean recipes, home décor, and motherhood. The channel has a distinctly relaxed energy — in practice, creators who build genuine personality-led channels tend to retain audiences far longer than those chasing trends.

Bethany Mota launched her channel in 2009 as a teenager posting style hauls. She reached 1 billion views and built a loyal following known as "Mota-vators." Her content now covers travel, beauty, cooking, and positive messaging. Around 9 million subscribers.

Patricia Bright is a British lifestyle creator who started as an investment banker. Her channel covers fashion, beauty, home interiors, and personal finance. She has been posting for over a decade and has accumulated more than 352 million total views.

Fitness and Wellness

Chloe Ting has over 26 million subscribers, making her one of the most-subscribed female YouTubers on the platform overall. She posts free workout programs with calendar schedules — a format that proved especially popular during 2020 when gym access was limited. Her challenges regularly trend across social platforms.

Yoga with Adriene (Adriene Mishler) joined YouTube in 2012 with free yoga videos designed for all levels. Her dog Benji has become an unofficial co-star. The channel has around 12 million subscribers and is often cited as a starting point for people new to yoga — partly because of Adriene's genuinely approachable, non-performative style.

Pamela Reif is a German fitness creator with over 10 million subscribers. Her videos are real-time workouts — no talking, just movement — which has become something of a signature format for the channel.

Blogilates (Cassey Ho) started in 2009 when she posted Pilates videos for students after relocating. The channel has grown to over 6 million subscribers and expanded into a fitness apparel brand and app.

Whitney Simmons is notable for addressing mental health alongside physical fitness. After being diagnosed with depression and anxiety, she built a channel that covers both gym training and honest conversations about wellbeing — something relatively rare in the fitness space at the time she started.

Comedy and Entertainment

Lilly Singh built her early audience on comedy videos satirising Indian and Punjabi culture, particularly impressions of her parents. She has nearly 14 million subscribers, appeared in feature films, and hosted a late-night NBC talk show — A Little Late with Lilly Singh. Her crossover into mainstream television is one of the more complete examples of a top girl YouTuber transitioning to traditional media.

Also Read: Good Roasts for Girls

Liza Koshy started on Vine before moving to YouTube, where she now has over 17 million subscribers across her channels. She has received four Streamy Awards and, as reported by Forbes, was included on the 2019 Forbes 30 Under 30 Hollywood & Entertainment list. Her YouTube Premium series Liza on Demand ran for multiple seasons.

Miranda Sings is the character created by Colleen Ballinger — a deliberately off-key, overconfident teenage singer with misapplied lipstick. What started as an in-joke for theatre friends became a channel with nearly 11 million subscribers, a Netflix series, and a touring live show.

Also Read: 100 Savage Roasts

GloZell Green has been posting comedy content since 2008. Her Cinnamon Challenge video from 2012 reached 58 million views. She later interviewed Barack Obama in a White House YouTube livestream in 2015 — an event that illustrated how seriously the platform was being

taken as a media channel by that point.

Also Read: 45 Good Roasts That Hurt

Also Read: Funny Insults for Friend

Gaming

Gaming is one of YouTube's largest categories, and female creators have carved out significant space in it — even if the category is still heavily male-dominated overall.

SSSniperwolf (Lia) has over 34 million subscribers, making her one of the most-subscribed girl gaming YouTubers on the platform. Her content has evolved from pure gaming to reaction videos and commentary, which has significantly broadened her audience.

iHasCupQuake (Tiffany Herrera) holds a Guinness World Record for Most Popular Female Games Broadcaster on YouTube, based on subscriber count and total views. She has accumulated over 2 billion views and posts across gaming and creative content.

Aphmau combines gaming with pop culture crossovers — her Squid Game/Minecraft content is a good example of how she approaches the channel. Average video views of around 2.5 million per video.

LDShadowLady (Lizzie) is a British creator who originally started with Call of Duty before discovering Minecraft. She has over 6.5 million subscribers and more than 2.5 billion total views, placing her in the top 100 most-subscribed channels in the UK.

InquisitorMaster runs one of the more popular Roblox channels on the platform. Her content tends toward dramatic storytelling within games, which has made her particularly popular with younger audiences.

Cooking and Food

Rosanna Pansino launched her channel in 2009 and built it around her baking show Nerdy Nummies. One video — a Disney Princess sisters cake — has over 223 million views. She has published three cookbooks and has over 13 million subscribers.

Laura in the Kitchen (Laura Vitale) moved from Naples to the US at age twelve and turned cooking into a channel in 2010. She has over a thousand recipes on the channel, hosted her own show on the Cooking Channel, and published a cookbook.

Stephanie Soo posts mukbang and storytime content, with over 5 million subscribers. What's often overlooked is how she blends two formats — eating on camera and narrative storytelling — in a way that keeps viewers watching far longer than a typical food video.

True Crime and Commentary

Bailey Sarian is a good example of creative format-mixing. She applies makeup on camera while walking through true crime cases — a combination that sounds odd until you watch it. Her Murder, Mystery and Makeup series launched in 2019 and quickly built a dedicated audience. Around 8 million subscribers.

Kendall Rae has focused on true crime with an explicit aim of helping victims and families find justice. Around 4 million subscribers. She is consistent and specific in her focus, which has built a loyal niche audience over time.

Travel

Hey Nadine (Nadine Sykora) has visited over 55 countries and built her channel around practical travel content for both experienced travellers and those just starting out.

Eva zu Beck describes her approach as travelling to places most tourists avoid. She documented a full year in Pakistan and has covered Iran, Antarctica, and other destinations that rarely appear in mainstream travel content. Her channel is a genuine outlier in a genre that often skews toward the same destinations.

Famous Female YouTubers Ranked by Subscriber Count

The table below ranks creators covered in this article by approximate subscriber count. Note that these figures change regularly — treat them as directional rather than precise.

Rank	Creator Name	Category	Approx. Subscribers	Active Since
1	SSSniperwolf	Gaming / Reaction	34M+	2011
2	Chloe Ting	Fitness	26M+	2011
3	Yuya	Beauty	24M+	2009
4	Liza Koshy	Comedy	17M+	2015
5	Lilly Singh	Comedy	14M+	2010
6	NikkieTutorials	Beauty	14M+	2008
7	Rosanna Pansino	Cooking	13M+	2009
8	Emma Chamberlain	Lifestyle	12M+	2018
9	Yoga with Adriene	Fitness	12M+	2012
10	Pamela Reif	Fitness	10M+	2013
11	Miranda Sings	Comedy	10M+	2008
12	Bethany Mota	Lifestyle	9M+	2009
13	Michelle Phan	Beauty	8M+	2006
14	Bailey Sarian	True Crime / Beauty	8M+	2013
15	LDShadowLady	Gaming	6M+	2012

Famous Girl YouTubers Who Started as Teenagers

Several of the most recognised names on this list started their channels before the age of 18. Worth knowing if you're trying to understand how some of these creators built such large, loyal audiences — they grew up alongside their viewers.

Bethany Mota started posting at 13, initially as a way to cope with bullying. Her first haul videos found an audience quickly, and she grew up on camera in a way that made her following feel personal and invested.

Yuya entered a makeup contest at 16, won, and started her YouTube channel shortly after. She is now one of the largest non-English female creators in the world.

NikkieTutorials began making videos as a young teenager in the Netherlands, teaching herself through online tutorials before eventually producing them herself.

Emma Chamberlain was 16 when she started posting. Her growth rate in the first two years — from zero to 8 million subscribers — is one of the faster documented trajectories on the platform.

GamerGirl (Karina Kurzawa) started her channel at nine years old in Canada, initially reviewing toys before transitioning to gaming content.

Starting young tends to build a different kind of channel loyalty. Audiences who discovered a creator at 14 and are now 22 have a relationship with that channel that newer followers simply don't. It's a dynamic that's hard to replicate and one that many of these creators have clearly benefited from.

Non-English Female YouTubers With Global Audiences

Most lists of top girl YouTubers skew heavily toward English-language creators. That's a gap worth addressing.

Yuya (Mexico) is the most obvious example — over 24 million subscribers on Spanish-language beauty and lifestyle content. She built her audience almost entirely within the Spanish-speaking YouTube community before crossing over to broader recognition.

Beyond Yuya, Pamela Reif built her fitness audience in German before becoming a globally recognised name. Her content is largely wordless — real-time workouts with music — which naturally crosses language barriers.

NikkieTutorials is Dutch, though much of her content is in English. Her earlier videos were Dutch-language tutorials, and her base audience remains significantly European.

What's often overlooked is that YouTube's largest global audiences aren't always English-speaking. The platform's fastest-growing user bases are in South Asia, Latin America, and Southeast Asia — and female creators in those regions have built subscriber counts that rival or exceed many well-known Western creators, even if they don't appear on standard English-language lists.

Female YouTubers Who Built Careers Beyond YouTube

Several female YouTube creators have used the platform as a launchpad rather than a final destination.

Lilly Singh moved from YouTube to NBC, hosting A Little Late with Lilly Singh. She also appeared in Bad Moms and Fahrenheit 451.

Rosanna Pansino published three cookbooks and turned her baking channel into a recognisable brand beyond YouTube.

Bethany Mota launched a clothing line with Aeropostale, competed on Dancing with the Stars, and reached 1 billion channel views.

Michelle Phan co-founded Ipsy, a monthly beauty subscription box, and launched FAWN (For All Women's Network). She later stepped back from regular posting but her business ventures have continued.

NikkieTutorials transitioned into formal industry partnerships — her Marc Jacobs Beauty role and regular celebrity collaborations put her in a different category from most content creators.

In practice, most female creators who successfully expand beyond YouTube tend to do so by building a brand identity tight enough that it transfers to other formats. Generic lifestyle content rarely survives the transition — specific, ownable formats do.

Notable Viral Moments From Famous Female YouTubers

A few videos in this space broke through in ways that shaped how people thought about YouTube entirely.

Creator	Video	Approx. Views	Year
GloZell Green	The Cinnamon Challenge	58M+	2012
NikkieTutorials	The Power of Makeup	40M+	2015
Jenna Marbles	How to Trick People into Thinking You're Good Looking	71M+	2010
Rosanna Pansino	Disney Princess Sisters Cake	223M+	2014
SaraBeautyCorner	School Pranks Compilation	160M+	2016

These weren't just popular videos. They were the kind of content that brought in viewers who hadn't previously followed the creator — and in several cases, they defined what a whole genre of YouTube video looked like afterward.

Famous Female YouTubers by Country

Country	Creator Name	Content Category	Approx. Subscribers
United States	SSSniperwolf	Gaming / Reaction	34M+
United States	Liza Koshy	Comedy	17M+
United States	Rosanna Pansino	Cooking / Baking	13M+
United States	Emma Chamberlain	Lifestyle	12M+
United States	Yoga with Adriene	Fitness	12M+
Mexico	Yuya	Beauty	24M+
Malaysia	Chloe Ting	Fitness	26M+
Germany	Pamela Reif	Fitness	10M+
Netherlands	NikkieTutorials	Beauty	14M+
Canada	Lilly Singh	Comedy	14M+
United Kingdom	LDShadowLady	Gaming	6M+
United Kingdom	Patricia Bright	Lifestyle	2.8M+
Canada	Bethany Mota	Lifestyle	9M+
United States	Bailey Sarian	True Crime / Beauty	8M+

Which Content Categories Are Most Dominated by Female Creators?

Beauty and lifestyle have the highest concentration of prominent female YouTubers — this is well-established and not particularly surprising. What is worth noting is that fitness has become an increasingly dominant category for female creators over the past several years, with channels like Chloe Ting and Pamela Reif reaching subscriber counts that rival the platform's biggest entertainment channels.

Gaming is different. It remains heavily male-dominated in terms of raw channel numbers, but the female creators who have broken through — SSSniperwolf, iHasCupQuake, Aphmau — have done so with very large audiences. The gap is narrowing, particularly in family-friendly gaming content aimed at younger viewers.

True crime is a newer category where female creators have become dominant almost by default — Bailey Sarian, Kendall Rae, and others essentially defined what YouTube true crime looks like as a format.

A Note on Creator Activity and Channel Status

Not every creator on lists like this is still actively posting. YouTube channels change — creators go on hiatus, reduce frequency, move to other platforms, or in some cases delete their channels entirely.

Jenna Marbles, for example, appears on several competitor lists as an active creator. She deleted her channel in 2020. Subscriber counts listed in this article reflect approximate figures at time of writing — they shift constantly, and a creator's ranking by subscribers today may look different in six months.

Before following or referencing any creator, it's worth checking their channel directly for recent activity. A channel with 10 million subscribers and no videos in two years is a very different proposition from one posting weekly.

Conclusion

Famous girl YouTubers span every major content category on the platform — beauty, fitness, gaming, lifestyle, comedy, cooking, and more. The creators covered here range from teenagers who started in their bedrooms to professionals who have expanded into television, publishing, and global brand deals.

Frequently Asked Questions

Who is the most famous girl YouTuber?

By subscriber count, SSSniperwolf and Chloe Ting are among the most-subscribed female YouTubers globally. Cultural recognition varies by region and niche — Yuya is one of the most followed in the Spanish-speaking world.

What content do famous girl YouTubers mostly make?

Beauty, lifestyle, and fitness are the most common categories. Gaming, comedy, cooking, and true crime also have well-established female creator communities on the platform.

Are there famous girl gaming YouTubers?

Yes. SSSniperwolf, iHasCupQuake, Aphmau, and LDShadowLady are among the most recognised. SSSniperwolf has over 34 million subscribers.

Which famous female YouTubers started as teenagers?

Bethany Mota, Yuya, NikkieTutorials, Emma Chamberlain, and GamerGirl all started their channels before turning 18.

Are the female YouTubers on these lists still active?

Not always. Some creators post less frequently or have gone on indefinite hiatus. Always check a channel's recent upload history before assuming it's currently active.