WordPress Statistics 2025: The Shocking Truth About Market Share

WordPress powers 43.4% of all websites on the internet, revealing a remarkable truth in 2025. The platform dominates the content management system (CMS) market with a 60.8% share. Recent data shows more than 564 million websites worldwide run on WordPress.

The platform's market presence has grown substantially in the last decade. Its market share has doubled during this period, which shows how much influence WordPress has gained in website development. NetCraft's report indicates WordPress leads among 1.3 billion websites globally.

On top of that, WordPress's reach goes beyond simple websites. WooCommerce, its e-commerce solution, holds a 33.85% market share in the e-commerce sector. This piece will dive deep into these WordPress statistics and explain why this platform dominates in 2025.

How many websites use WordPress in 2025?

WordPress rules the website building world in 2025 with numbers that show its huge effect on the internet. Let's get into how many websites actually use WordPress today and what these numbers tell us about its place in the digital world.

Total number of websites using WordPress

The raw numbers of WordPress usage in 2025 will blow your mind. Right now, over 564 million websites worldwide use WordPress. Different analytical reports show slight variations – some say around 529 million, others point to about 518 million.

WordPress keeps growing at an amazing pace. About 1.2 million new WordPress sites pop up each year globally – that's 137 new WordPress websites every hour. These numbers prove that website creators of all types still love the platform.

WordPress isn't just for bloggers or personal sites anymore. It powers 23.5% of the top 10,000 most visited websites. This number jumps to 35.94% among the top 100,000 sites. These stats show WordPress works great for websites of all sizes and traffic levels.

Percentage of all websites using WordPress

WordPress powers 43.4% of all websites on the internet as of April 2025. Different sources give slightly different numbers – from 43.1% to 43.7%. The bottom line? WordPress runs nearly half of all websites globally.

The numbers become even more impressive next to the competition. Shopify comes in second with just 4.8% market share. Wix follows at 3.7%, and Squarespace trails at 2.3%. WordPress's closest rival has less than one-eighth of its market share.

WordPress's growth tells an amazing story. Back in 2014, it powered just 21% of websites. The platform's market share has more than doubled in just over a decade. This growth rate suggests WordPress might soon run half of all websites on the internet.

Comparison with total number of websites globally

The total number of websites helps put WordPress's reach in perspective. NetCraft's August 2025 report counts about 1.3 billion websites worldwide. Other sources estimate around 1.2 billion. WordPress.com's blog gives a precise count of 1,197,680,522 total websites.

WordPress's dominance really shines in the CMS market. Among sites using a content management system, WordPress takes between 60.8% and 62.8% of the market share.

WordPress powers:

• Nearly half of all websites on the internet
• Almost two-thirds of all CMS-based websites
• More than one-third of the top 10,000 most-visited sites

WordPress's popularity goes beyond these numbers. WordPress.com, the hosted version, supports over 35 million sites. Most WordPress installations run self-hosted through WordPress.org. The platform draws about 163 million unique visitors monthly. Users view more than 20 billion pages each month.

These stats tell the story: WordPress isn't just another website platform. It's the force that shapes how people publish and consume content across the internet in 2025.

WordPress market share in the CMS world

The battle for CMS market dominance shows one clear winner: WordPress commands an astonishing 60.8% to 62.5% of the market share in 2025. These numbers prove why WordPress has become the foundation of the modern web's content infrastructure.

WordPress vs other CMS platforms

The gap becomes striking when we analyze WordPress statistics against competitors. The CMS market has hundreds of platforms, but just three—WordPress, Shopify, and Wix—control nearly three-quarters of the entire market as of March 2025.

The current CMS landscape shows:

• WordPress dominates with 61.2% share
• Shopify trails with 6.7%
• Wix captures 5.3%
• Squarespace claims 3.3%
• Joomla drops to 2.1%
• Drupal retains 1.2%

WordPress powers 243,989 sites among the top million websites, while its closest rival, Atlassian Cloud, runs only 39,195. WordPress doesn't just lead—it rules the entire CMS ecosystem.

CMS usage trends over the last decade

The WordPress market has grown steadily through the last decade as users moved away from custom-coded websites. Data shows WordPress usage jumped from 21.0% of all websites in 2014 to 43.3% by September 2025. Non-CMS websites plummeted from 64.8% to 28.7% during this period.

Traditional rivals like Joomla and Drupal have steadily declined. Joomla's share dropped from 3.3% in 2014 to 1.4% in 2025, while Drupal decreased from 1.9% to 0.8%. Hosted website builders gained momentum: Shopify, Wix, and Squarespace grew from about 0.1% in 2014 to 4.8%, 4.1%, and 2.4% respectively by 2025.

Recent WordPress statistics suggest change might be coming. The platform's 20-year dominance shows its first sustained market share decline, dropping nearly five percentage points in the last three years. This trend indicates competitors might finally be finding ways to challenge WordPress's leadership.

What percentage of CMS-based sites use WordPress?

WordPress's market position becomes more impressive when we exclude non-CMS websites. Among sites using an identifiable content management system (about 71.1% of all sites), WordPress commands between 61.2% and 62.5%. This represents roughly 143.5 million WordPress-powered websites across the internet.

Market share varies by website category:

• WordPress powers 29.65% of the top 100,000 websites by traffic
• WooCommerce (WordPress's shopping platform) controls 12.7% of ecommerce sites
• WordPress VIP, the enterprise solution, runs on 1,649 of the top million sites

WordPress's influence reaches beyond traditional websites. Its plugin ecosystem, theme marketplace, and development community have built an economic infrastructure that strengthens its position. The platform powers over half a billion websites as of May 2025, and its community ensures continuous innovation and support.

All the same, WordPress's real impact goes beyond statistical dominance. The platform reshaped website development by making content management available to non-technical users while giving developers powerful customization options. This balance between simplicity and flexibility remains unmatched by any other platform at scale.

Historical growth of WordPress usage

WordPress's rise from a simple blogging platform to the internet's dominant CMS shows an amazing growth story that has altered the map of website development. This remarkable expansion didn't happen overnight. The platform grew steadily in the last decade.

WordPress market share in 2013 vs 2025

WordPress powered just 17.4% of all websites on the internet in January 2013. The numbers tell a compelling story. The platform's market share climbed to an impressive 43.4% by September 2025. This represents a staggering 149% increase over twelve years.

The year-by-year progression reveals an interesting pattern:

• 2013: 17.4%
• 2014: 21.0%
• 2015: 23.3%
• 2016: 25.6%
• 2017: 27.3%
• 2018: 29.2%
• 2019: 32.7%
• 2020: 35.4%
• 2021: 39.5%
• 2022: 43.2%
• 2023: 43.1%
• 2024: 43.6%
• 2025: 43.5%

WordPress has more than doubled its market share since 2013. The platform powered only 13.1% of websites in 2011, which shows its remarkable progress in less than fifteen years.

Decline of non-CMS websites

The number of websites without a recognized content management system has dropped as WordPress grew. Hand-coded websites or custom solutions without an identifiable CMS made up 68.2% of all sites in January 2013. This number has fallen to about 28.6% by September 2025.

Websites operating without a CMS dropped by 8% between 2024 and May 2025 alone. More developers now prefer structured, manageable platforms to create sites. WordPress has become their go-to choice.

This move away from custom-coded solutions matches WordPress's growth perfectly. The platform has become the default choice for developers who want to move away from custom development. Developers now value user-friendly content management over custom coding.

Rise of WordPress in top 10k and 100k sites

WordPress's appeal goes beyond overall growth numbers. The platform now holds a 35.94% market share among the top 100,000 websites by traffic. This shows how larger, well-funded organizations trust the platform.

WordPress powers 25.11% to 30.3% of the top 10,000 sites, based on different analysis methods. These numbers show impressive growth from earlier years. WordPress has grown beyond small blogs and businesses.

The platform's dominance becomes clearer when we look at known CMS usage among these elite sites. WordPress controls 44.26% of the market among top 10,000 sites using a known CMS. This is more than four times its closest competitor's share.

Off-the-shelf software remains rare among the top 10,000 websites. Less than 24% use a known CMS. WordPress's 10.57% share stands out because it represents nearly half of all CMS-based sites in this competitive space.

Traditional competitors like Joomla and Drupal have lost ground steadily. They held a combined 14.8% of the CMS market in 2014. Now they account for just 3.3%. Both platforms have dropped from second and third positions to fifth and sixth. Faster-growing platforms like Wix and Squarespace have taken their place.

WordPress has grown from a modest blogging tool to become the backbone of the modern web. The platform achieved this through consistent development, a rich plugin ecosystem, and great adaptability. Its growth story helps us understand why it dominates website development today.

How many WordPress themes and plugins exist?

The WordPress ecosystem runs on a big collection of themes and plugins that extend its functionality. As of 2025, the WordPress marketplace has an impressive 31,000+ themes across both free and premium categories. This huge library and over 70,000 plugins are the foundations of WordPress's customization capabilities.

Number of free and premium themes

The WordPress.org directory has nearly 12,000 free themes that give users plenty of no-cost design options. ThemeForest, the largest marketplace for premium WordPress themes, adds 12,000 paid themes. These two sources alone bring the total to 24,000.

Independent theme shops and developers contribute thousands more options. Premium WordPress themes cost around $77.57 on average, though some sources point to a lower price of $57.54. These prices show how competitive the WordPress theme market is.

221 theme companies have built this diverse ecosystem, with options for every design preference and industry niche.

Most popular WordPress themes

Some themes have become clear favorites among thousands of options in the WordPress market. Hello Elementor leads with 1.33% of the top million websites. Divi follows with about 1.02% market share.

Other popular themes include:

• Astra: Used on 1.01% of top websites
• GeneratePress: Powering 0.74% of top sites
• Avada: With over 675,000 sales at $60 each

Theme popularity often relates to page builder compatibility. Hello Elementor was built specifically for the Elementor page builder plugin. The WordPress ecosystem has evolved toward themes that blend naturally with popular page-building tools.

Total plugin count and categories

The official WordPress Plugin Directory has an impressive 60,000 free plugins with over 1 billion downloads. CodeCanyon offers more than 5,200 premium plugins, giving WordPress users even more choices.

Third-party marketplaces and independent developers bring the total WordPress plugin ecosystem to over 70,000 plugins. This collection covers every functionality a website might need, from basic contact forms to complex e-commerce solutions.

Plugin categories come in many forms. WooCommerce leads as the most popular subcategory and runs 20.4% of WordPress sites. Other key categories include page builders (Elementor at 16%), security tools, SEO solutions, and performance optimization.

Top plugins by active installations

WordPress's most used plugins show the platform's diverse needs:

SEO plugins:

• Yoast SEO: Over 5 million active installations
• All In One SEO Pack: More than 2 million installations
• RankMath: Exceeding 800,000 installations

Contact form plugins:

• Contact Form 7: Over 5 million installations
• WPForms: More than 4 million users
• Ninja Forms: Exceeding 1 million installations

Security plugins:

• Wordfence Security: Over 4 million installations
• iThemes Security: More than 1 million users
• Sucuri Security: Around 800,000 installations

WooCommerce stands out as the leading e-commerce solution with over 229 million downloads and active usage on about 6.9 million websites. It powers 28% of all online retail sites.

The plugin ecosystem grows faster as technology advances, giving WordPress users endless ways to customize and extend their websites.

WooCommerce and eCommerce dominance

WooCommerce shows evidence of WordPress's wide influence by dominating the ecommerce platform market in 2025. WordPress rules website creation, and its ecommerce extension has secured a strong position in online retail.

WooCommerce market share in 2025

WooCommerce holds a strong position in the global ecommerce platform world, though exact figures differ based on research methods. The platform powers between 20.1% and 38.76% of all ecommerce websites worldwide. Major tracking platforms show WooCommerce captures about 33.4% of the market.

This market share makes WooCommerce the clear leader among ecommerce platforms. One in three online stores runs on WooCommerce. The platform's success is remarkable since it started as a simple WordPress plugin just over a decade ago.

WooCommerce's presence varies by region. The platform claims between 18-25% of the U.S. ecommerce market, while European figures reach 25-30%. These numbers show different adoption patterns in global markets.

How many websites use WooCommerce?

WooCommerce store numbers have grown rapidly. Tracking data shows about 4.53 million active WooCommerce stores operate worldwide. BuiltWith reports higher numbers, finding 5.26 million websites that use WooCommerce globally.

The WooCommerce plugin has seen over 211 million downloads, with 30,000 new downloads each day. Store numbers grow at a healthy 6% annual rate, showing steady momentum.

WooCommerce has deep roots in WordPress sites. More than 10% of WordPress sites use WooCommerce, making it WordPress's most popular sub-platform with 20.3% market share.

WooCommerce vs Shopify and others

The 2025 ecommerce platform scene shows fierce competition. WooCommerce leads in total stores, but Shopify has gained ground with high-traffic sites:

• WooCommerce: 33.4% global market share (4.53M stores)
• Shopify: 19.6-26.2% market share (2.66-4.6M stores)
• Custom Cart solutions: 13.5-13.76% market share (1.83M stores)
• Wix Stores: 7.4-9% market share (1M stores)
• Squarespace Commerce: 2.6-5% market share (356K stores)

Among the top 1 million ecommerce websites, Shopify leads with 28.8% market share to WooCommerce's 18.2%. This shows Shopify's strength in the enterprise segment, while WooCommerce dominates small to medium-sized businesses.

The platforms follow different approaches. Shopify focuses on ease and hosted convenience, processing more gross merchandise volume despite fewer stores. WooCommerce offers flexibility and customization freedom, attracting more merchants overall.

British markets show an interesting trend. WooCommerce and Shopify each claim 22% market share, though WooCommerce leads by 4,000 stores.

WooCommerce shows its versatility across business types. The platform hosts 246,800 Home and Garden stores and 231,201 Apparel stores. The top three categories make up almost 650,000 WooCommerce stores.

These ecommerce giants keep pushing innovative solutions in online retail, giving merchants better tools for digital commerce.

Where is WordPress most popular?

WordPress's global reach shows remarkable diversity in 2025. Each country and language tells a different story about how people use this platform worldwide. The numbers paint an interesting picture of WordPress adoption across the globe.

Top countries using WordPress

The US stands at the forefront of WordPress adoption with 3.7 million sites. This number makes up 11.26% of all WordPress websites globally. German users come in second with 1.7 million WordPress sites, which represents 5.23% of the total worldwide. British users have built 1.3 million WordPress installations, contributing 4.05% of all WordPress sites.

France claims the fourth spot with 930,000 sites, and Brazil follows closely with 909,000 sites. Italy, the Netherlands, Russia, Japan, and India round out the major WordPress markets.

Language and locale distribution

English dominates WordPress blogs at 71%. The platform supports more than 70 languages, making it accessible to more people around the world. A significant milestone occurred in 2014 when non-English downloads exceeded English downloads for the first time.

Spanish and Indonesian emerge as the next most popular languages at 4.7% and 2.4% respectively. Spanish, German, and French translations see the highest adoption rates among non-English versions.

Google Trends insights by region

Google search patterns reveal some unexpected trends. Pakistan, China, Bangladesh, Bosnia & Herzegovina, and Kenya demonstrate the strongest relative interest in WordPress. India and the US lead in search volume with 246,000 monthly searches each.

Japan's WordPress adoption is a big deal as it means that 58.5% of all websites run on this platform. The country's CMS market share stands at an impressive 83%, far above global averages.

Conclusion

The 2025 WordPress statistics paint a remarkable picture of web dominance. The numbers show WordPress now powers almost half of all websites worldwide and dominates 60% of the CMS market. These numbers don't just show a trend – they reveal a fundamental change in website creation and management across the globe.

WordPress has doubled its market share in the last decade, growing from 17.4% in 2013 to 43.4% in 2025. Non-CMS websites have steadily declined from 68.2% to just 28.6% in this period. These numbers show how WordPress offers solutions that both developers and regular users find valuable.

The platform does much more than run simple websites. WooCommerce runs one-third of all online stores worldwide, making WordPress a major e-commerce player despite tough competition from Shopify. The WordPress ecosystem keeps growing with over 31,000 themes and 70,000 plugins that let users customize their sites for almost any need.

WordPress adoption rates differ by region. The United States, Germany, and the United Kingdom lead in WordPress usage. The platform's reach extends to countries like Japan, where it runs an impressive 58.5% of all websites.

New platforms challenge WordPress, especially for high-traffic enterprise sites. Yet its huge user base, rich ecosystem, and adaptability keep it relevant. WordPress could power half of all websites in the next few years.

The numbers tell the story clearly – WordPress has evolved from a simple blogging tool to become the world's most powerful website solution. It has altered the map of online content publishing. Recent small market share dips haven't changed its unmatched position in the digital world.

FAQs

Q1. What percentage of websites use WordPress in 2025?

As of 2025, WordPress powers 43.4% of all websites on the internet, making it the dominant content management system globally.

Q2. How does WordPress compare to other CMS platforms?

WordPress holds a commanding 60.8% to 62.5% market share among content management systems, far outpacing competitors like Shopify (6.7%) and Wix (5.3%).

Q3. How many plugins and themes are available for WordPress?

The WordPress ecosystem boasts over 31,000 themes (both free and premium) and more than 70,000 plugins, offering users extensive customization options.

Q4. What is WooCommerce's position in the e-commerce market?

WooCommerce, WordPress's e-commerce solution, powers approximately 33.4% of all online stores globally, making it the leading e-commerce platform.

Q5. Which countries have the highest WordPress adoption rates?

The United States leads in WordPress adoption with about 3.7 million sites, followed by Germany with 1.7 million and the United Kingdom with 1.3 million. However, Japan shows the highest penetration rate, with WordPress powering 58.5% of all websites in the country.