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Twitter's growth trajectory points to 586 million monthly active users by 2025. The platform stands among the world's most influential social networks. The current user base varies between reports, with some sources putting it at 353.9 million monthly active users and 237.8 million monetizable daily active users.
The United States leads Twitter's global presence with 103.96 million users. This makes it the platform's largest market by far. The total worldwide user count remains a moving target, as different reports show conflicting numbers.
The platform lost 33 million users recently. Twitter's profitability presents an interesting picture. The platform pulled in between $2.4 billion and $2.5 billion in revenue in 2024, though this marked a 13.7% drop from the previous year.
This piece takes you through detailed Twitter statistics for 2025. You'll find insights about user demographics, engagement metrics, and financial results. The numbers tell some fascinating stories. Users spend 34 minutes and 6 seconds on the platform each day. Even more impressive, 40% of users buy products after seeing them on Twitter.
How many people use Twitter in 2025?
Twitter (now X) reached 586 million monthly active users worldwide by 2025. This milestone stands nowhere near some earlier projections. The platform's user base has shown ups and downs over the last several years due to controversial changes, platform instability, and an identity crisis after rebranding to X.
Monthly active users (MAU) vs daily active users (DAU)
Twitter usage patterns show interesting insights about user behavior. The platform reports 237.8 million monetizable daily active users (mDAU), which means about 40% of monthly users participate daily. Elon Musk's claims suggest a higher number of 259.4 million daily active users, pointing to possible differences between internal and public metrics.
User patterns change by a lot across regions. American users show strong engagement – 96% use the platform monthly, 84% weekly, and 52% daily. These users spend roughly 31 minutes on the platform each day, which suggests steady engagement from its core users.
The platform's content creation shows an interesting imbalance. Just 10% of monetizable monthly active users create 90% of all tweets in the US. This highlights Twitter's dependence on its power users.
Comparison with previous years
Twitter's growth story reads like a rollercoaster. The platform's journey between 2022 and 2025 saw both highs and lows:
- 2022: 401 million monthly active users
- 2023: 421 million monthly active users
- 2024: 388 million monthly active users
- 2025: 586 million monthly active users
The numbers show overall growth, despite a notable drop in 2024 before bouncing back in 2025. The platform lost 33 million users compared to its peak of 619 million users.
Regional numbers reveal declines in both US and international markets during 2024. US users dropped from 65 million in 2023 to 58 million in 2024. In spite of that, the US remains Twitter's biggest market with 103.96 million users in 2025, with Japan and Indonesia following behind.
Where Twitter ranks among social platforms
Twitter holds the spot of 12th most popular social media platform worldwide. The platform sits nowhere near industry leaders like Facebook (3,070 million users), YouTube (2,530 million users), and Instagram (2,000 million users).
The platform's position has slipped. It ranked 12th in 2024 but fell to 14th place as Reddit and Weibo moved ahead. Twitter reaches about 12.6% of global internet users, giving it notable but not dominant influence in the social media world.
The X app's smartphone presence tells a similar story – it appears on just 22.2% of devices. This pales against YouTube's near-universal presence and WhatsApp's 83.4% installation rate.
Twitter's future holds challenges in growing and keeping users. The platform faces tough competition from social-first platforms and messaging apps that appeal especially to younger users.
Who is using Twitter: A look at demographics
Twitter's (now X) user base shows a clear pattern that young adults rule the platform. The gender ratio tilts heavily toward males, and users cluster in specific regions. These demographics help brands and marketers learn about Twitter's unique audience in 2025.
Age distribution of Twitter users
Young adults make up most of Twitter's users in 2025. Users aged 25-34 years represent the biggest group at 37.5% of the global audience. The next largest group, ages 18-24, accounts for 32.1% of all users. These two age groups combined make up almost 70% of Twitter's total user base.
Middle-aged users maintain a modest presence, with the 35-49 age group making up 21.1% of users. Twitter appeals nowhere near as much to teenagers and older adults. Users under 18 make up only 2% of the total audience, while those 50 and above account for 7.3%.
These numbers show that Twitter connects better with Millennials and Gen Z adults than with teens or older generations. The platform's appeal to teenagers has actually declined. US teen usage dropped from 33% in 2014-2015 to 23% in recent counts.
Gender breakdown in 2025
Twitter stands out from other social platforms with its distinct gender split. Males make up 63.7% of Twitter's worldwide users, while females account for 36.3%. This gap has grown wider, with male users increasing by 2.8 percentage points from earlier figures.
The US reflects similar patterns. Men make up 63% of Twitter's American users, compared to 37% women. Twitter has the most male-heavy audience among major social platforms. Facebook's user base is 56.7% male and 43.3% female, while Instagram has 52.7% male and 47.3% female users.
This unique gender mix makes Twitter especially valuable to brands targeting male consumers. Yet the platform remains essential to reach both genders given its scale and influence.
Top countries by user count
America leads Twitter usage with 103.96 million users in 2025, about one-third of the global audience. Japan follows with 70.92 million users, an impressive number given its smaller population.
Indonesia (25.16 million users), India (24.09 million users), and the United Kingdom (22.87 million users) complete the top five markets. Germany (21.63 million), Turkey (19.73 million), and Mexico (16.86 million) also show strong numbers.
Japan's Twitter adoption stands out remarkably. About 60% of Japanese people use the platform, the highest penetration rate worldwide. India's numbers seem low compared to its population size, suggesting room for growth.
Twitter's global reach varies significantly. North America, parts of Asia, and Western Europe show strong user numbers, while Africa and parts of South America lag behind. These regional differences shape content trends, advertising opportunities, and Twitter's cultural influence worldwide.
How people use Twitter: Time, purpose, and behavior
Twitter's daily usage reveals how people integrate the platform into their digital routines. Users spend 30.9 minutes daily on Twitter. This adds up to more than 8 billion minutes each day across the platform.
Average time spent on the platform
Twitter (now X) users spend between 30.9 and 34.1 minutes on the platform each day. This makes Twitter the third most popular social network after TikTok (53.8 minutes) and YouTube (48.7 minutes). Users dedicate about 5.5 hours monthly to the platform. American users spend a bit more time—34 minutes and 6 seconds daily—compared to global averages.
Mobile users are 2.3 times more likely to interact with content than desktop users. This suggests people value Twitter most as an on-the-go experience. Twitter keeps users engaged longer than Facebook (30.9 minutes) but falls behind TikTok in user attention.
Top reasons people use Twitter
News and information drive Twitter usage in 2025. People use the platform because:
- News consumption: 48% come to Twitter for news updates
- Entertainment: 48% look for entertaining content
- Social connection: 34% stay in touch with friends and family
- Brand following: 33% track companies and brands
- Professional networking: 14% advance their careers
About 61.2% of active users say they visit Twitter to stay current with events. The platform shapes how people understand the world—30% of users feel more politically aware because of Twitter, and 46% say it helps them grasp world events better.
Most active user segments
Twitter's activity shows interesting patterns. Just 10% of users create 90% of all tweets in the United States. These super-users post about 157 times monthly, while typical users post just once per month.
Twitter plays a crucial role in certain professions. 61% of journalists check Twitter daily, making it their preferred platform. Marketing professionals dedicate 44 minutes daily to Twitter—more than any other professional group.
Gen Z leads Twitter's growth with a 12% increase since 2022. This group pushed Twitter's brand equity up 6.9% in Q3 2024. Young digital natives continue to embrace Twitter, proving it remains culturally relevant to newer generations.
Is Twitter profitable in 2025?
Twitter (now X) finally became profitable in 2025 with a net income of USD 942.37 million. This success came after years of financial struggles, though revenue growth remains challenging.
Revenue trends over the years
The platform's revenue story has been rocky. Revenue peaked at USD 5.10 billion in 2021 before taking a downward turn. Musk's acquisition in late 2022 saw revenue drop to USD 4.40 billion. Numbers fell further to USD 3.40 billion in 2023 and USD 2.50 billion in 2024. This represents a worrying 13.7% yearly decline.
Twitter's revenue journey started small with USD 28 million in 2010. The numbers grew steadily until 2021, with just a small dip between 2016 and 2017. Right after his takeover, Musk revealed the company was losing USD 4 million daily due to "a massive drop in revenue".
Net income and losses
The company's profit history tells a tough story. Twitter made money in just two years while operating as a public company before Musk bought it. Losses were common throughout its history, including USD 1.14 billion in 2020 and USD 221 million in 2021.
The year 2025 changed everything. This success builds on profits of USD 489.57 million from 2023. Musk's cost-cutting approach seems to work as projections show continued growth.
Revenue by region: US vs rest of world
The United States brings in half of Twitter's global revenue despite having only 17% of users. Twitter earned USD 1.30 billion from the US in 2024, while the rest of the world contributed USD 1.20 billion. This pattern stays consistent – in 2022, the US factored in USD 2.40 billion of the total USD 4.40 billion revenue.
Advertising vs subscription income
Ads remain Twitter's biggest money maker, though less dominant now. Advertising brought in about 75% (USD 2.50 billion) of total revenue in 2023, down from previous years when it exceeded 85%. Data licensing and subscriptions added USD 900 million (26% of total revenue) in 2023.
The future looks brighter for Twitter's ad business in 2025. US ad revenue should grow 17.5% to USD 1.31 billion. Global ad sales are expected to rise 16.5% to USD 2.26 billion.
The hidden shifts: Rebranding, layoffs, and creator economy
Elon Musk's Twitter acquisition at the time of October 2022 released dramatic changes that altered the map of the platform's identity, workforce, and revenue model. These backstage changes explain many statistical changes we observed in this analysis.
Timeline of Twitter's rebranding to X
Twitter quietly became X Corp in April 2023. The public rebranding started on July 24, 2023, as Musk replaced Twitter's iconic blue bird with the X logo. This change brought Musk's 25-year vision to life – creating an "everything app" that combines social media, videos, news, and financial services.
Impact of layoffs on operations
Musk cut Twitter's workforce from 7,500 to about 1,500 employees—a massive 80% reduction. X's financial situation improved despite these cuts. The company generated USD 1.20 billion in adjusted earnings for 2024, coming close to 2021's USD 1.40 billion figure with far fewer employees.
Creator monetization and ad revenue sharing
X launched creator monetization in 2023 that needed 500 followers minimum and 5 million impressions within three months. The program started with ad revenue and changed to a percentage of Premium user subscription payments. Creators now receive up to 25% of Premium subscription revenue.
Public sentiment on the rebrand
The public responded mostly negatively, with 31% showing negative reactions compared to 22% positive. Brand health scores dropped from 2.7 to -12.4 after the rebrand. Current Customer scores bounced back to 31.5 after hitting a low of 21.7.
Conclusion
Twitter's 2025 statistics show a platform at a turning point. With 586 million monthly active users, the platform sees major swings in its user numbers, revenue, and brand identity. Still, Twitter stands strong as the 12th largest social platform worldwide, keeping users engaged for over 30 minutes each day.
The platform draws a predominantly male audience (63.7%), especially those between 25-34 years old. While teens aren't its biggest fans, Twitter attracts more Gen Z users lately, which challenges the view of it being just for older users. Most users come from the United States and Japan, which shows Twitter hasn't reached its full global potential.
Twitter has grown into a news and information powerhouse. About half its users come to the platform for news updates. This role as a news hub, along with the fact that 10% of users create 90% of content, gives Twitter its special place among social platforms.
The company's finances show promising signs of profit after years in the red. Twitter earned $942.37 million in net income for 2025, which marks a huge turnaround despite revenue hurdles. Musk's cost-cutting approach has helped stabilize the company's finances.
The switch to X brand name brings the biggest behind-the-scenes change. This move reshapes Twitter's core identity as it tries to become more than just social media. These changes, plus major staff cuts, reflect Musk's dream of building an "everything app."
Twitter's future holds both promise and hurdles. The platform needs to balance making money with growing its user base, mix ad revenue with subscription income, and keep its position as a news leader while exploring new areas. Twitter's journey through 2025 and beyond will keep marketers, investors, and users watching closely as it finds its place in the competitive social media world.
FAQs
Q1. How many active users does Twitter have in 2025?
Twitter has reached 586 million monthly active users worldwide in 2025, making it the 12th most popular social media platform globally. However, this figure represents a decline from its previous peak of 619 million users.
Q2. What is the primary reason people use Twitter in 2025?
The main reason people use Twitter is for news consumption, with 48% of users primarily visiting the platform for news updates. Additionally, 61.2% of active users cite staying updated on current events as their main motivation for using Twitter.
Q3. Has Twitter become profitable in 2025?
Yes, Twitter has finally achieved profitability in 2025, reporting a net income of $942.37 million. This marks a significant turnaround from years of losses, although the platform still faces challenges with overall revenue growth.
Q4. How has Twitter's rebranding to X affected the platform?
The rebranding to X in July 2023 has had mixed effects. While it aligns with Elon Musk's vision of creating an "everything app," public reception has been predominantly negative. Brand health scores initially plummeted, though there are signs of recovery among current customers.
Q5. What age group dominates Twitter's user base in 2025?
Young adults constitute the majority of Twitter's user base in 2025. The largest segment comprises users aged 25-34 years, representing 37.5% of the global audience, followed by users aged 18-24 years, accounting for 32.1% of all users.