OnlyFans Statistics 2025: The Real Numbers Behind $4B+ Creator Economy

OnlyFans has become a digital powerhouse. The platform boasts over 305 million users worldwide and gets about one billion monthly website visits as of January 2024. This creator economy has grown into a multi-billion dollar phenomenon that keeps expanding rapidly.

The platform's success comes from its unique subscription model. More than 4.19 million creators now call OnlyFans their home, and about 936,000 new creators joined in 2023 alone. The platform's revenue reached 1.3 billion U.S. dollars in 2023, which shows an 18.2% jump from the previous year. The revenue growth between 2019 and 2023 reached an impressive 2,553%.

Most creators' monthly earnings average between $150-180, but top performers can make $100,000 or more each month. This huge gap brings up questions about creator payments and success factors on the platform.

These OnlyFans statistics paint a clear picture of user demographics, creator earnings, traffic metrics, and global reach. The numbers tell an interesting story that helps researchers and potential creators learn about one of the internet's fastest-growing content economies.

OnlyFans in 2025: Key Numbers at a Glance

OnlyFans statistics from 2025 reveal a content platform that has become a money-making powerhouse. The numbers tell an amazing story about its place in today's creator economy.

Total registered users and creators

The size of OnlyFans' user base will amaze you. The platform now serves 377.5 million fan accounts in 2025, which shows a remarkable 24% increase from 2023. The growth hasn't slowed down. Users flocked to the platform with over 66 million new fans joining in 2023 alone.

Creator numbers paint an equally impressive picture. OnlyFans reached 4.634 million creator accounts in fiscal 2024, up from 4.19 million earlier that year. The platform saw a 13% boost in creator accounts year-over-year. The numbers become even more striking over time. Creator accounts jumped from 348,000 in 2019 to over 4.1 million by 2023 – a mind-boggling 1,082% increase.

Quality standards remain high on the platform. February 2025 data shows OnlyFans approved just 36% of the 179,522 creator applications. This selective approach helps maintain content standards despite rapid growth.

Platform revenue and growth rate

Money keeps flowing through OnlyFans. The platform brought in USD 7.22 billion in gross revenue for fiscal 2024 (ending November 30, 2024), showing a 9% bump from last year. This success story started years ago. The platform's gross site volume shot up from USD 0.27 billion in 2019 to USD 6.63 billion in 2023 – an incredible 2,355% leap.

The numbers get better. Net revenue reached USD 1.41 billion in fiscal 2024, growing 8% from last year. The company's pre-tax profit hit USD 684 million, a 4% increase from before.

Creators share this success generously. OnlyFans sent USD 5.80 billion to creators in fiscal 2024, up from USD 5.35 billion in 2023, which had shown a strong 20% jump from the previous year. This matches the platform's business model where creators keep 80% of earnings while OnlyFans takes a 20% cut.

Fan-to-creator ratio explained

The platform's ecosystem shows interesting patterns. Latest reports show about 74 fan accounts exist for each creator account. This number dropped slightly from the previous 75:1 ratio, which suggests subtle changes in user makeup.

Creators make up only 1.5% of all OnlyFans users. This balance works well to support content producers. Each creator averages about 21 subscribers. The platform stays busy with 85% of registered users actively subscribing, buying content, or sending tips.

Most fans stick to following a small group of creators. The average user subscribes to 1-3 creator accounts. This focused attention explains why top creators earn substantial income while keeping strong connections with their audience.

User Growth and Demographics

OnlyFans' growth across user demographics shows how this content platform became a mainstream social media phenomenon faster than expected. The platform's remarkable financial performance makes more sense when you look at its user base.

User growth from 2019 to 2025

OnlyFans shows one of the most impressive growth stories in social media history. The platform started with just 13.5 million users in 2019. Its user base then shot up to 82.3 million in 2020. This big jump – over 500% growth – happened mostly because of the COVID-19 pandemic.

The numbers kept climbing to 187.9 million users by 2021 and 305.07 million by 2023. Latest data from late 2024 shows OnlyFans now has 377.5 million users, which is 24% more than last year. The platform grew by an amazing 2,163% from 2019 to 2023. During peak times, about 500,000 new users sign up every day.

OnlyFans users by age group

Young adults make up much of OnlyFans' user base, though you'll find users of all ages. Recent data shows users aged 25-34 make up the biggest group at 31.25%. Users aged 18-24 come in close second at 29.64%.

Middle-aged users are a big part of the platform too:

35-44 year olds: 17.30%
45-54 year olds: 10.70%

Older adults show substantial interest in OnlyFans. Users aged 55-64 make up 6.79% of the user base, and those 65 and above add another 4.33%. These numbers prove OnlyFans appeals to more than just young users.

Studies show paying subscribers tend to be older, with the average age between 35-44 years.

Gender distribution of users

Men dominate OnlyFans' user base by a wide margin. Recent data shows men make up about 78.95% of all users, while women account for just 21.05%.

This split becomes more interesting when you look at creator stats. Women make up 84% of all creators. This creates an interesting dynamic where women produce most content while men consume it.

These gender patterns help explain the platform's content strategy and why certain content types get more attention than others.

Top countries by user count

English-speaking Western countries lead OnlyFans adoption. The United States stands out as the biggest market with 48.82% of all platform traffic and over 40% of total subscribers.

The UK comes in second with 6.62% of global traffic. Other key markets include:

Germany: 4.82%
Canada: 4.99%
Australia: 3.36%

The platform reaches users in more than 187 countries, though usage varies a lot. Some countries have surprisingly high numbers of creators compared to their population. Cyprus leads globally with 3,850 OnlyFans creators per 100,000 women. Australia follows with 1,852 and the United States with 1,817.

The American market brings in about 60% of OnlyFans' yearly net income. This makes it both the platform's biggest and most profitable user base.

Creator Statistics and Trends

OnlyFans' impressive financial success stems from its creator ecosystem that keeps growing at a rapid pace. The platform's maturity reveals interesting trends about the content creators who drive its engine and how the digital world continues to evolve.

Total number of creators in 2025

OnlyFans' creator base has grown explosively to 4.6 million creators in 2025. This shows a 13% jump from the last reporting period and follows a steady growth pattern. The numbers tell an amazing story – from just 348,000 creators in 2019 to a massive 4.1 million by 2023, which marks an incredible 1,082% surge over five years.

The platform attracts about 73,000 new creators monthly, showing strong creator interest. These content makers represent roughly 1.5% of all OnlyFans users, creating a creator-to-fan ratio of 1:74.

Approval rate for new creator accounts

OnlyFans takes a selective approach to bringing new creators onboard. February 2025 saw 179,522 creator account requests, but only 36% made the cut. This careful selection stayed consistent through late 2024, when the platform approved just 396,272 out of 1.1 million applications.

New creators must pass a detailed verification process. They need to provide their full legal name, verified email, mailing address, birth date, government-issued photo ID, a clear selfie with their ID, social media handles, and bank details. U.S. creators also need to submit a W-9 form. The platform runs regular "selfie checks" to make sure verified creators maintain control of their profiles.

Gender breakdown of creators

Clear gender patterns emerge in OnlyFans' creator landscape. Women make up 70-84% of all creators, while men account for 14-29%. Non-binary or other gender identities represent the remaining 1-2%.

The earnings tell an interesting story. Female creators typically earn 78% more than males. Women dominate the top earnings bracket, making up 85% of the top 10% earners. Men still hold their ground, representing 25-30% of the highest-earning creators.

Average age of creators

Creator age varies by gender on OnlyFans. Most creators fall between 20-35 years, with an overall average of 27-29 years. Male creators trend slightly older at 32 years, while female creators average 29 years.

Half of new female creators joining each year are under 25, and 55% of all female creators haven't hit 30 yet. Male creators skew older – 65% are 25-34 years old, and 30% fall between 35-44.

These statistics paint a picture of a unique content ecosystem. OnlyFans has built something special – a platform where young female content creators serve a mostly male audience, creating a dynamic unlike any other major social platform.

Earnings Breakdown: How Much Do Creators Make?

Money talks on OnlyFans, but the income statistics show a huge gap between the platform's top earners and average creators. Most content producers' reality comes nowhere near the million-dollar success stories that make headlines.

Average OnlyFans income by tier

The typical OnlyFans creator makes between $150-$180 per month, which adds up to about $2,000 yearly. All the same, creator earnings follow a sharp tiered structure:

Top-tier creators (0.1%): These elite performers make about $146,881 monthly, with many celebrity accounts generating millions. The platform's highest earners include figures like Blac Chyna (about $20 million monthly) and Bella Thorne (about $11 million monthly).
Mid-tier creators (top 1-5%): Creators at this level earn around $33,984 monthly, which drops to $8,208 monthly for those in the top 1-5% range.
Average creators (majority): Most OnlyFans creators belong here and earn between $100-$1,000 monthly. Their median earnings range from $150-$210 per month.
Beginner creators: New creators usually earn less than the platform average. They often need weeks or months to build their subscriber base.

Top 1% vs average creator earnings

OnlyFans shows remarkable wealth concentration. The platform's top 1% of creators take 33% of the total income, while the top 10% generate about 73% of all revenue. The elite 0.1% of creators—just 3,650 accounts—collect about 76% of total platform revenue.

This power law distribution means top creators earn much more than average ones. The top 1% creators make roughly 15 times more than the average creator in that percentile and 100 times more than those in the top 10%. Most creators barely make $200 monthly, while those at the highest level can generate over $100,000 each month.

Earnings by gender

Gender affects OnlyFans earnings by a lot. Female creators make 78% more than their male counterparts. Women average $180,000 monthly while men earn about $900 monthly. The median monthly earnings tell the same story: female creators average $2,500 while male creators earn about $1,200.

Women dominate the top earner ranks—85% of creators in the top 10% are female. The gender earnings gap narrows somewhat at the highest levels, with about 30% of the top 1% earners being male.

The platform serves as the main income source for 62% of female creators, compared to fewer males. This gender earnings gap seems built into the platform's user dynamics, since most fans are men seeking female content.

How much does OnlyFans pay creators?

Creators earn through multiple channels instead of direct platform payments. OnlyFans processes subscriber payments and takes a commission. Revenue streams include:

Subscription fees: $4.99 to $49.99 monthly
Tips: Starting at $5 minimum
Pay-per-view messages: These often bring in more money than subscriptions
Custom content requests: Premium rates for individual-specific content

A creator's earnings vary based on their subscriber count, content quality, and marketing approach. Someone with 1,000 subscribers charging $10 monthly would earn about $8,000 after OnlyFans takes its cut.

Revenue split: OnlyFans vs creators

The platform uses a simple revenue-sharing model. Creators get 80% of all payments, and OnlyFans keeps 20%. This commission applies to everything: subscriptions, tips, and pay-per-view content.

OnlyFans generated about $6.6 billion in total revenue during fiscal 2023 and gave $5.3 billion to creators. Financial reports show the platform earned $1.31 billion in revenue (its 20% share) while creators collectively made $5.35 billion (their 80% share).

The split has stayed steady throughout OnlyFans' growth. The 2023 data shows creators actually received 80.29% of gross revenue—slightly above the advertised 80% share.

Traffic and Engagement Metrics

OnlyFans traffic data shows how the platform keeps users coming back repeatedly. The engagement metrics demonstrate the creator economy's strong hold on millions of visitors worldwide.

Monthly website visits in 2025

OnlyFans has reached remarkable heights in 2025. Monthly visits consistently stay between 400 to 450 million. The platform saw about 468 million visits in February 2025, while January 2025 hit an impressive 478.1 million visits. These numbers show a big jump from late 2024, where October had only 263.5 million visits.

The traffic grows in a predictable seasonal way. Peak engagement happens during the start and end of each year. These impressive numbers make OnlyFans one of the world's most visited content platforms. The site ranks as the 104th most popular website globally.

Mobile vs desktop usage

Mobile devices rule the browsing experience on OnlyFans. The platform sees 83.99% of all traffic from mobile devices. Desktop users make up just 16.01%. This preference for mobile has stayed steady throughout 2024.

Different countries show unique patterns in how people access the platform. Mobile dominance exists everywhere, but each market has its quirks. Brazil sees 87.79% of users on mobile devices. Mexico tops that with 91.72%. The United Kingdom stands out with higher desktop usage at 25.84%.

Average time spent per visit

People spend 4 minutes and 20 seconds on average during each OnlyFans visit. Some sources point to longer sessions of up to 10.6 minutes. These different numbers likely come from various ways of measuring sessions or different definitions of what counts as one.

Power users report much longer sessions, especially those who follow many creators. A hypnosis content fan mentioned sessions lasting about 30 minutes. This suggests niche content keeps people engaged longer.

Pages viewed per session

Users typically browse 5.11 pages before leaving the platform. Other measurements show around 4.2 pages per visit. This is a big deal as it means that these numbers beat the unofficial industry standard of 2 pages per session.

The bounce rate sits at about 57-59%. This means users leave after seeing just one page. The high bounce rate, combined with the impressive pages-per-session numbers, suggests many people visit specific creators directly. Meanwhile, engaged fans explore multiple pages during their time on the platform.

Global Reach and Market Share

OnlyFans has become a global powerhouse that connects with hundreds of millions of users worldwide. The platform keeps growing and changing how people consume digital content across the globe.

Top countries by traffic share

The U.S. leads OnlyFans' worldwide audience with 42% of all site visitors. This means about 133 million American monthly visits out of the total 316 million worldwide visitors. The UK stands strong as Europe's second-biggest market, while Brazil has grown into the second-largest market globally with 8.57% of users.

The platform gets another 11% of its global traffic from Canada, Australia, and Germany combined.

OnlyFans revenue by region

American users brought in about 60% of OnlyFans' annual net income in 2023. The platform earned $230 million from European and UK markets, and $214 million came from other parts of the world. Latin American markets are growing faster, and Brazil's revenue jumped 45% in 2024.

Expansion into new markets

OnlyFans wants to grow beyond its Western strongholds and focuses on Latin America and Australia. Digital payments are the foundations of this expansion. Brazil's Mercado Pago and PIX systems help millions of previously unbanked users sign up for subscriptions. Digital wallets like GCash and GrabPay drive growth in Southeast Asia.

This is a big deal as it means that international creators earn more than local wages – Colombian creators make USD 480 monthly, which is 4.1 times the average local salary.

OnlyFans usage by state (U.S.)

Nevada leads all states with 31.46 OnlyFans creators per 100,000 residents. Washington D.C. follows with 21.73 creators per 100,000 people. Western and southern states have the most creators, with Florida, Colorado, California, and Oregon making up the top six.

West Virginia spends the most on OnlyFans at USD 116,313 yearly per 10,000 residents. Nevada and Colorado rank second and third in spending, which shows how creator numbers match consumer spending patterns.

Conclusion

OnlyFans has without doubt changed the creator economy. The platform grew from humble beginnings into a multi-billion dollar powerhouse that now serves 377.5 million users worldwide. Numbers throughout this piece tell the story of a digital world expanding at remarkable rates.

User growth shot up by 2,163% between 2019 and 2023. Revenue climbed even higher with a 2,553% increase during the same period.

The gap between average and top creators stands out as particularly noteworthy. Most content producers earn a modest $150-180 monthly. The elite 0.1% rake in more than $100,000 each month. Just 1% of creators make up 33% of the platform's total income. These numbers show the platform's winner-takes-all nature.

Gender dynamics shape the platform's success. Female creators lead both in numbers and earnings. They make up 70-84% of all creators and earn 78% more than their male counterparts on average. Men dominate the audience side, making up nearly 79% of all users.

Traffic data shows OnlyFans' strong user engagement. Visitors spend over 4 minutes per session and view more than 5 pages on average. The United States leads all markets. It generates about 42% of traffic and 60% of revenue. Latin American regions show promising growth potential.

OnlyFans stands as one of the internet's biggest success stories. The platform turned content creation into a real career path for millions while generating billions in revenue. These statistics highlight opportunities and challenges in this new digital economy. Fame, smart marketing, and quality content determine who succeeds and who struggles to earn a living wage.

Growth looks certain as OnlyFans moves into new markets. Questions about sustainability, competition, and regulation remain. All the same, these numbers prove that creator-based subscription platforms have altered the digital world. They offer huge earning potential for content creators who build their personal brands in this new economy.

FAQs

Q1. How much does the average OnlyFans creator earn?

The typical OnlyFans creator earns between $150-$180 per month, which amounts to approximately $2,000 annually. However, earnings can vary significantly, with top performers making substantially more.

Q2. What percentage of OnlyFans users are creators?

Creators make up about 1.5% of all OnlyFans users. As of 2025, there are approximately 4.6 million creators on the platform, compared to 377.5 million total users.

Q3. How does OnlyFans split revenue with creators?

OnlyFans operates on an 80/20 revenue-sharing model. Creators receive 80% of all payments, including subscriptions, tips, and pay-per-view content, while OnlyFans retains 20% as a commission.

Q4. What are the demographics of OnlyFans users?

The largest segment of OnlyFans users is between 25-34 years old, representing about 31.25% of all users. Men make up the majority of the user base, accounting for approximately 78.95% of all OnlyFans users.

Q5. Which countries have the highest OnlyFans usage?

The United States leads in OnlyFans usage, accounting for about 42% of the site's visitors. Other top markets include Brazil, the United Kingdom, Canada, Australia, and Germany, collectively representing a significant portion of global traffic.

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